FreeWheel’s TV and video advertising technology is built for today’s ever-evolving multiscreen ecosystem. Whether you’re a buyer or a seller, we offer all the tools, data, and insights you need to drive results. FreeWheel’s platform makes TV and video advertising work.
DemandSuite helps you maximize your media investment value and amplify your brand. It offers a simplified media supply chain, more direct access to premium partners, and tools and technology that help you plan, activate, and transact.
SupplySuite helps you maximize revenue and grow your business with ease. Our unified platform enables you to better monetize your inventory, reduce audience fragmentation, unify data sources for better decisioning, and connect with more buyers and sources of demand.
The Strata platform helps with every step of the advertiser’s campaign workflow. Strata is a single, comprehensive system that enables cross-media campaign planning, activation, optimization, and financial management.
The Beeswax platform enables buyers to access and activate premium programmatic. It offers proprietary data access, unified UI and workflows, and premium, curated omnichannel inventory.
The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, current distribution of ad views by platform, programmatic growth updates, and a new breakdown of transaction types in the live environment.
How can advertisers and platforms alike find the optimal ad frequency for campaigns? FreeWheel tested ad frequency by inviting consumers to participate in an in-lab viewing session of episodic streaming content. After the session, their brand recall and sentiment toward the ads was tested. Based on these findings, here are some tips to balance ad frequency, maintain viewer engagement, and achieve advertising goals.
Now is a critical time for the topic of identity; the looming deadline for third-party cookies is drawing near. Google initiated the process of deprecating cookies for 1% of Chrome browser users in January. This has created urgency for players across the advertising industry to rethink how to identify, reach, and measure results for their key customer segments – despite the loss of critical data.
