HELLO
We're thrilled to announce that The FreeWheel Beach is returning to Cannes Lions Festival for our 6th year in a row (after a little break), and we couldn't be more excited. There's nowhere else we'd rather be this summer than looking back over the best of the last year's innovation, and looking forward to discussing the future of advertising with you. From Monday 20th - Thursday 23rd June 2022, we'll be hosting a jam-packed schedule of unmissable activities at the Goéland Beach, and we'd love to see you there.
Our FreeWheel team will be on hand by the beach for the full four days, ready for some long overdue one-on-one time.
Our FreeWheel team will be on hand by the beach for the full four days, ready for some long overdue one-on-one time.
WHAT'S ON
You'll also be able to join us for some compelling content on our stage. We'll be hosting three programs with some incredible speakers, who are all set to share invaluable insights and personal reflections on hot topics. Spaces are limited and are expected to go fast, so make sure you grab your spot now!
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Our first day on the beach kicks off at 1pm, so pop down when you're ready for a light lunch and a chat with the team. Afterwards, we'll be kicking off our first Happy Hour to get you warmed up for the week ahead.
Happy Hour
5pm - 8:30pm
Wind down (or up) for the first night of the festival, with local music, cocktails and canapés on the beach.
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Next up, more good stuff.
FREEWHEEL TURNS ON THE FUTURE OF TV ADVERTISING – Part 1
9am - 11am
FreeWheel hosts breakfast and conversations with a talented cast of industry luminaries and thought leaders, celebrating their collective power and propensity to turn on the future of tv advertising.
OPENING & CLOSING REMARKS
Mark McKee EVP/General Manager, FreeWheel
FIRESIDE | WHAT BRANDS NEED NOW: The Advertiser Perspective
Pooja Midha Chief Growth Officer, Comcast Advertising
Kirk McDonald CEO NA, GroupM / WPP
Raja Rajamanar Chief Marketing & Communications Officer, Mastercard
PANEL | THE UNTAPPED OPPORTUNITY FOR PROGRAMMATIC: A Conversation with Leaders
Mark McKee EVP/General Manager, FreeWheel
Karen Babcock VP Pricing & Monetization, Comcast Advertising
Rachel Gantz GM Activation & Advertising, Comscore
Tim Sims Chief Revenue Officer, The Trade Desk
Leo O'Connor SVP Advertising, Paramount
KEYNOTE | A VIEW INTO THE FUTURE OF TELEVISION
Julia Boorstin Senior Media & Technology Correspondent, CNBC
Marcien Jenckes Managing Director, Comcast Advertising
Fraser Stirling Global Chief Product Officer, Comcast & SKY
Linda Yaccarino Chairman Global Advertising & Partnerships, NBCUniversalCULTURE CONVERSATIONS: MENTAL WELLBEING & THE FUTURE WORLD OF WORK
4:30pm - 6pm
Over the past two years, companies and brands across the globe have committed to creating cultures that are authentic, diverse and equitable. And because workplace culture has a such a profound impact on an individual’s sense of belonging, the future of work needs to embrace mental wellbeing and inclusion as foundational to the environments where people work and live.
Join She Runs It and Comcast Advertising for a dynamic conversation with inspiring leaders who are prioritizing the mental health and well-being of employees, creating inclusive cultures where everyone can thrive.
OPENING & CLOSING REMARKS
Pooja Midha Chief Growth Officer, Comcast Advertising
PANEL | CULTURE CONVERSATIONS: Mental Wellbeing & The Future World of Work
Lynn Branigan President & CEO, She Runs It
Samantha Maltin CMO, Sesame Workshop
Pooja Midha Chief Growth Officer, Comcast Advertising
Meg Rushton SVP Brand Communications, Ad CouncilHappy Hour
6pm - 8:30pm
Tonight’s Happy Hour is brought to you by Komos, the ultra-luxe tequila inspired by the stunning Mediterranean coast. Komos is created by aging delicious double-distilled blanco in French oak white wine barrels - not bourbon barrels like regular tequila - bringing a sophisticated taste of Mexico to the South of France.
Sip on a signature Komos cocktail whilst enjoying a dynamic hip hop set - the perfect soundtrack to the second night of the festival. -
A busy day on The FreeWheel Beach kicks off with our last content session before we transform the sands for a surprise, soon-to-be-revealed event.
FREEWHEEL TURNS ON THE FUTURE OF TV ADVERTISING – Part 2
9am - 11am
FreeWheel hosts breakfast and conversations with A-list industry executives and thought leaders who discuss the future of tv advertising, where it needs to go, and the unique value it creates for audience engagement.
OPENING & CLOSING REMARKS
Thomas Bremond SVP/CRO International, FreeWheel
PANEL | ADVANCED TV ADVERTISING: The European Perspective
Virginie Dremeaux VP Marketing & Communications International, FreeWheel
Sylvia Tassan Toffola GM, TF1 Publicité
KEYNOTE | GO ADDRESSABLE – TURNING ON THE FUTURE OF TV ADVERTISING
Larry Allen VP/GM, Data & Addressable Enablement, Comcast Advertising
Kevin Arrix SVP DISH Media
Dan Aversano SVP, Data, Analytics & Advanced Advertising, Univision
Jason Brown SVP Advertising Sales, DIRECTV Advertising
Rob Klippel SVP, Advanced Advertising Products & Strategy, Charter/Spectrum Reach
Tracey Scheppach CEO, Matter More Media -
After a whirlwind week, it’s the final day at last. Join us to make the most of it with some wholesome food and stimulating conversation.
Happy Hour
5pm - 8:30pm
Some more local music, cocktails and canapés on the beach to see out the final day of the festival and say goodbye to Cannes Lions for another year.
The beach will be open to our FreeWheel guests all day, every day. So whether you want to join us for a coffee and a chat, over a light lunch, or cocktail - we can't wait to see you there.
BREAKFAST BUFFET
9am - 11am, Tuesday-Thursday
LUNCH
12pm - 2pm, Tuesday-Thursday
HAPPY HOUR
5pm - 8:30pm, Mon & Thurs
6pm - 8:30pm, Tues
SPEAKERS
BE INSPIRED
We're looking forward to welcoming you to the FreeWheel Beach!
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